If you have doubts about your spot on the Amazon SEO stage, you won’t by the end of this post. We’ll look at some barriers, make some comparisons, and evaluate your cost vs benefits. If you’re a seller (or just a curious analyst type), you’ll get a lot out of this comprehensive rundown of 13 Amazon Keyword Research Tools. And that research is best done using a humdinger of a keyword tool.īut which Amazon keyword tool is the best one? Picking the right product keywords when posting products on Amazon is crucial. So how do third-party sellers get the biggest possible chunk of Amazon’s eCommerce pie?īy standing out in the sea of other competing sellers. Last year, third-party sales went up by a whopping 55% as more Amazon shoppers than ever before shifted their in-person buying habits online. Third-party sellers (3P), on the other hand, sell their own products on Amazon Marketplace, taking advantage of Amazon’s Prime shipping and managing products with Amazon’s Seller Central. At that point, Amazon owns those products (and vendors manage their supply with Amazon’s Vendor Central). Vendors sell their products in bulk to Amazon. Note: First-party sellers (1P) are called vendors and they become vendors by invitation-only. In 2021, Amazon is a global eCommerce titan valued at $1.7 trillion.įirst launching as an online book store in 1995, Amazon quickly expanded its inventory and warehouses, making innovative logistics decisions, pivots, and growth acquisitions over the next 26 years that would land the retailer at the top of the eCommerce mountain.Īmazon FBA (fulfilled by Amazon) was one of those smart decisions-Amazon’s you sell it, we ship it model is now one of the most advanced shipping networks in the world.Īfter more than two decades of hurtling success-during a pandemic that shut down many retailers-Amazon’s sales reached $96.1 billion in the third quarter of 2020 alone, grossing almost 40% more than the same period the previous year.Īt this point, it should be fairly obvious why first-party sellers (vendors) and third-party sellers are anxious to jump on the Amazon train.
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